3 Little Birds Marketing part of Torque Media Group

Automotive Marketing that understands the industry

3 Little Birds Marketing part of Torque Media Group

Automotive Marketing that understands the industry

3 Little Birds Marketing part of Torque Media Group

Automotive Marketing that understands the industry

Marketing built for the automotive sector, not adapted from somewhere else

3 Little Birds is a specialist automotive marketing agency working with businesses across the Australian automotive aftermarket. Strategy, content, digital and events from people who know the trade as well as you do.

Marketing Strategy

Audience mapping, campaign planning and go-to-market strategy built around how the automotive trade actually makes purchasing decisions.

Content Creation & Copywriting

Trade-literate content that doesn’t need a glossary. Editorial, product copy, email, social and video scripting written by people who know the sector.

Digital Marketing

Targeted digital campaigns, social media management and email marketing delivered to verified trade audiences across Australia.

Events & Industry Activations

Trade show support, product launches and industry event presence — we help brands show up where it matters in the automotive sector.

About 3 Little Birds

There’s no shortage of marketing agencies. But finding one that genuinely understands automotive distribution channels, trade media, workshop culture, and the way the aftermarket actually works? That’s harder.

3 Little Birds was founded by Melanie Cahani, a marketer who spent nearly two decades inside the automotive industry before starting an agency. Now part of the Torque Media Group, we bring both publishing reach and marketing expertise to the businesses we work with.

We work with suppliers, distributors and brands who want to reach trade audiences, the same audiences our magazines serve every day.

The 3LB Flock

We are a proud flock of seasoned professionals, guiding businesses to spread their marketing wings and soar higher.

Melanie Cahani

Founder, Marketing & PR Strategist

With almost two decades across automotive, retail, infrastructure and sport, Mel leads strategy and client relationships at 3 Little Birds. As co-director of Torque Media Group, she brings unmatched industry access and publishing reach to every campaign she touches.

Dee Harvey

Scheduling & Operations

Dee keeps the flock flying. With 20+ years of experience across health, automotive and business sectors, she manages content scheduling, email marketing and administration, ensuring every campaign runs smoothly and on time.

Dee Harvey

Scheduling & Operations

Simone Carland

Brand Storyteller

Simone is the words behind the work. A copywriter with a commerce background and experience across automotive, real estate, health and not-for-profit sectors, Sim crafts content that connects, whether it's a social post, ad copy or a long-form editorial feature.

Simone Carland

Brand Storyteller

Ivanka Sugumar

Graphic Designer

Ivanka brings the visual ideas to life. A Visual Arts and Design graduate from Australian Catholic University, she approaches every brief with creativity, precision and a genuine passion for design that makes an impact.

Zella Dalton

Digital Content & Growth Lead

Zella is the data-driven creative in the team. Specialising in SEO, performance marketing, EDM campaigns and content strategy, she turns audience insights into campaigns that deliver measurable results across digital channels.

Position Vacant

Event Manager

We're on the lookout for an experienced events professional to join the 3 Little Birds flock. If you have a passion for the automotive industry and a proven track record in delivering memorable trade events, we'd love to hear from you.