Meet Torque Media Group

We're an indepedent trade media group built by people who know the industry from the inside. One marketing agency. A genuine commitment to the trades that keep Australian vehicles on the road.

Meet Torque Media Group

We're an indepedent trade media group built by people who know the industry from the inside. One marketing agency. A genuine commitment to the trades that keep Australian vehicles on the road.

Meet Torque Media Group

We're an indepedent trade media group built by people who know the industry from the inside. One marketing agency. A genuine commitment to the trades that keep Australian vehicles on the road.

Three decades of independent trade publishing

We publish two specialist bimonthly magazines reaching the people who matter in automotive aftermarket. Auto Electric & Air Magazine serves auto electricians and air conditioning technicians. Tyre Business & Workshop Manager Magazine reaches tyre retailers and independent workshop operators.

Specialist
trade audiences

Independent
editorial voice

30+ years of
brand equity

Three decades of independent trade publishing

Specialist trade audiences

Independent editorial voice

30+ years of brand equity

Three decades of independent trade publishing

Specialist
trade audiences

Independent
editorial voice

30+ years of
brand equity

The People Behind Torque Media

Founded by industry. Run by industry.

Melanie Cahani

Editor & Publisher

Melanie brings almost two decades of experience in the Australian automotive industry to her role as Publisher. Her background spans senior marketing and media roles at Honda Australia, Philips and Motorcycling Australia, as well as founding and running 3 Little Birds, a specialist automotive marketing agency that now sits within the Torque Media Group family.

She holds a Bachelor of Communications from Griffith University and an MBA from Federation University.

Mel has been a contributor to both publications prior to the acquisition and is well known within the auto electrical and workshop trades. She leads editorial direction, audience development and marketing across both titles.

Aaron Frood

Operations | Finance

Aaron brings 20 years of experience in Australia’s mining and civil industries, sectors built on heavy equipment, diesel power and the kind of mechanical precision that doesn’t leave room for error.

It’s given him a genuine respect for the trades, a practical understanding of how technical businesses operate under pressure and a commercial mindset forged in some of Australia’s most demanding work environments.

As co-director of Torque Media Group, Aaron oversees the group’s financial performance, operational structure and revenue strategy, ensuring both publications are built on solid foundations and positioned for long-term growth.

Aaron Frood

Operations | Finance

Three decades of growth and industry leadership

Our story

1990’s

AAEN Autoelec & Aircon News is established, becoming Australia’s only dedicated trade journal for auto electricians and automotive air conditioning specialists.

2000’s

Tyre Business and Australian Workshop Manager launch as separate specialist titles, serving tyre retailers and independent workshop operators across Australia.

2023

3 Little Birds is founded by Melanie Cahani, a specialist automotive marketing agency built on nearly two decades of industry experience.

2024

Tyre Business and Australian Workshop Manager merge to form Tyre & Workshop Magazine Australia, a stronger, unified voice for the tyre and workshop trade.

2026

Torque Media Group Pty Ltd acquire both titles and bring 3 Little Birds into the group, uniting publishing, editorial, and marketing under one independent Australian trade media company.

What the Industry Says About Our Publications

There are not many magazines that are so specifically targeted to one audience. It is definitely one of those mags that gets read at morning smoko by all staff.

Wayne B

Invision Sales

There are not many magazines that are so specifically targeted to one audience. It is definitely one of those mags that gets read at morning smoko by all staff.

Wayne B

Invision Sales

Whenever I ask a Service or Workshop Manager which trade publication they read the most, 90% say AWM. It's easily the most respected publication in our industry.

Richard P

BG Products Australia

Whenever I ask a Service or Workshop Manager which trade publication they read the most, 90% say AWM. It's easily the most respected publication in our industry.

Richard P

BG Products Australia

Your mag hits our target demographic spot on, so it represents good value to us.

Tim G

CoolDrive Group

Your mag hits our target demographic spot on, so it represents good value to us.

Tim G

CoolDrive Group